social
Strategy
Video
Challenge
BottleDrop Plus is a program that allows customers to earn 20% more on their bottle and can returns. Although this program offers significant benefits to Oregonians, it remains unfamiliar to many. Upon partnering with BottleDrop Plus, our goal was to develop a fresh and innovative digital marketing strategy that would educate Oregonians on the program's advantages, inform them about participating stores, and showcase ways to utilize their extra returns.
Solution
Utilizing Facebook, SEM, programmatic display, and pre-roll advertising, we crafted an integrated digital marketing campaign that introduces the program to new customers, while also providing opportunities to sign up and engage with the program at local participating stores. Since the campaign's inception, Rushlight’s marketing efforts have contributed to substantial growth for both the program and its participating customers.
