Social
web
Challenge
Passing a school bond measure requires clear, persuasive communication to earn public trust and voter support. Fern Ridge School District needed to ensure that residents understood the tangible benefits of the bond renewal while addressing potential concerns about cost and necessity. Additionally, voter engagement was crucial, as turnout and awareness directly impacted the measure’s likelihood for success.
Solution
Rushlight Agency executed a comprehensive public awareness campaign to educate voters and build community support for the bond renewal.
Strategic Messaging
We developed clear, community-focused messaging that emphasized the direct impact of the bond renewal on student learning environments, safety, and long-term infrastructure improvements.
Targeted Outreach
A mix of digital and traditional media efforts ensured broad community reach. This included social media campaigns, direct mailers, and educational materials to provide factual, accessible information to voters.
Community Engagement
We worked with local stakeholders, school officials, and parent groups to amplify the message through grassroots efforts, public forums, and community meetings.
Visual Storytelling
Rushlight created compelling visuals showcasing the current state of school facilities and the projected improvements, helping voters see the real impact of their vote.
Voter Mobilization & Reminders
In the final weeks leading up to Election Day, we implemented a strategic get-out-the-vote effort through digital outreach, text messages, and community partnerships to ensure strong voter participation.
Get-Out-The-Vote Efforts
As Election Day approached, we implemented a reminder campaign, encouraging voter participation through social media engagement, direct mail, and community partnerships.
conclusion
The bond renewal campaign was a success. The community responded positively to the campaign’s clear messaging and engagement efforts, recognizing the importance of investing in local schools. The approval of the bond ensures that Fern Ridge School District can move forward with essential improvements that will benefit students, teachers, and the broader community, for years to come.
