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One weekend in June, Rushlight Creative Director Devon Lyon and I traded in our everyday work gear for something a little fancier and headed to the Northwest Regional Emmy Awards in Seattle. It was such an honor - and a surprise - to be nominated in the Public Service Announcement category: Devon as director and me as producer, for a project that will always hold a special place in our hearts.

Why do some marketing campaigns run smoothly while others miss the mark? The answer may be integrated production. This blog breaks down how housing creative, production, and post all under one roof leads to faster timelines, budget efficiency, and campaigns that stay true to the original vision—from concept to final cut.

Getting media coverage takes more than sending a press release—it requires strategy, relevance, and relationships. This blog breaks down how to craft compelling, journalist-friendly press releases and how to pitch stories that actually get picked up in today’s crowded media landscape.

After two decades in marketing and production, one thing is clear: thoughtful planning makes or breaks a campaign. This blog explores why skipping the strategy phase leads to weak results, wasted budget, and PR headaches—and how taking the time upfront ensures your creative hits the mark.

Your brand is more than a logo—it's your business’s unique fingerprint. This article outlines key steps to building a strong brand identity, from knowing your “why” to crafting your story, connecting with your audience, and staying relevant in a changing market.

Think Super Bowl ads are out of reach for your business? Think again. This article breaks down who should advertise during the Big Game, key risks and rewards, and a little-known way local Oregon businesses can still grab a Super Bowl spotlight—without spending millions.

Could Aladdin be the ultimate sales pitch? This blog dives into the art of storytelling in marketing, using Seth Godin’s principles and Disney fan theories to show how a compelling narrative builds trust, sparks emotion, and drives customer action.

Even the best agency relationships can benefit from fresh eyes. This blog explores how partnering with a new marketing agency—starting with a low-risk test project—can unlock bold ideas, fresh strategy, and renewed brand momentum.

What the heck is color theory and why should you care? A thoughtful approach to color is an important element in the world of film,...

Thinking of producing a video? Not sure where to start? Well, first off: not every video project needs to hire a production company or...

In an era where binge-watching has become the norm, episodic television has truly transformed from second-tier entertainment, to an...

To answer the question the blog title asks – yes, writer’s block is real! It doesn’t matter if you're as prolific as Stephen King, or a...

Alright, hold onto your keyboards friends, because I’m about to dip my toe into the wild world of artificial intelligence (AI) in the...

Successful campaigns start with the right team. Learn how to identify key community stakeholders, build a reliable coalition, and maintain momentum through consistent communication—all essential for driving a bond measure or public project to success.