Tayleranne Bray

One weekend in June, Rushlight Creative Director Devon Lyon and I traded in our everyday work gear for something a little fancier and headed to the Northwest Regional Emmy Awards in Seattle. It was such an honor - and a surprise - to be nominated in the Public Service Announcement category: Devon as director and me as producer, for a project that will always hold a special place in our hearts.

Getting media coverage takes more than sending a press release—it requires strategy, relevance, and relationships. This blog breaks down how to craft compelling, journalist-friendly press releases and how to pitch stories that actually get picked up in today’s crowded media landscape.

Successful campaigns start with the right team. Learn how to identify key community stakeholders, build a reliable coalition, and maintain momentum through consistent communication—all essential for driving a bond measure or public project to success.