brand
web
social
Challenge
K Drilling, a respected well drilling and geotechnical services company serving Oregon, Washington, and Idaho, had built a strong reputation for integrity, expertise, and customer service. However, its brand identity and online presence did not reflect the company’s modern capabilities or industry leadership. The challenge was to create a cohesive, professional brand and website that effectively communicated K Drilling’s expertise in residential, commercial, and environmental well services, while ensuring seamless usability for prospective clients.
Solution
Rushlight Agency led a rebrand, developed a modern and functional website, and produced supporting collateral, like an online video. Our strategy focused on two key areas:
Brand Identity & refresh
Designed a strong, professional logo that reflects trust, reliability, and expertise in water and environmental services. Established a cohesive visual identity, ensuring a clean, modern aesthetic that stands out in the well drilling industry.
website development
Developed a visually engaging, easy-to-navigate website, ensuring that clients can quickly access information on well drilling, geotechnical services, and environmental monitoring. Structured service pages to clearly communicate expertise in domestic, commercial, and environmental drilling. Incorporated SEO-driven content to enhance visibility and drive organic traffic from homeowners, developers, and regulatory agencies. Designed a clear contact and estimate request system, making it easy for potential customers to reach out.
Conclusion
Through a strategic brand transformation, and optimized digital presence, Rushlight Agency helped K Drilling modernize its identity and strengthen its industry position. Now equipped with a cohesive brand, a high-performing website, and impactful storytelling tools, K Drilling is well-positioned for growth, industry leadership, and continued service excellence.
