graphics
Challenge
As one of the most respected healthcare institutions in Oregon, Salem Health serves a vital role in the region. However, communicating complex financial data to stakeholders—including patients, employees, and policymakers—posed a challenge. The need for clear, visually compelling infographics became crucial to ensuring transparency and engagement with Salem Health’s financial operations and community impact.
Solution
Over the past three years, Rushlight Agency has partnered with Salem Health to create highly effective infographic collateral that distills complex financial data into digestible, visually engaging content. Our approach focused on: Data Visualization: Presenting key financial insights—including cost breakdowns, patient mix, and community investments—in an accessible, easy-to-read format. Strategic Messaging: Highlighting Salem Health’s commitment to financial transparency, responsible spending, and reinvestment in patient care. Design Consistency: Ensuring branding, color schemes, and layout remained professional and aligned with Salem Health’s visual identity.
Conclusion
Our infographic collateral has helped Salem Health: Improve stakeholder engagement, making complex financial data more accessible to the community. While limited in scope, our work with Salem Health underscores the power of strong design in communicating critical financial insights. By transforming intricate data into compelling visual storytelling, Rushlight Agency has supported Salem Health’s mission of transparency, education, and community investment.
