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brand
web
social
Challenge
Baker Charter Schools, Oregon’s largest free public virtual K–12 charter school, needed a modern, user-friendly digital presence that clearly communicated the school’s unique programs, values, and opportunities for students. The network includes two distinct schools -Baker Web Academy and Baker Early College - each serving distinctly different student needs. heir existing website was outdated, difficult to navigate, and did not fully convey the breadth of offerings across both schools. Additionally, the school sought to strengthen engagement with families, prospective students, and the community through social media and digital marketing. Their goal was to ensure that information was easy to find and that the school’s story was compelling and consistent across channels.
Solution
Rushlight Agency developed a comprehensive approach to elevate Baker Charter Schools’ digital presence and strengthen connections with the community.
Website Development
We created a new website designed for clarity, accessibility, and ease of use. The new site highlights programs, resources, and student opportunities for both Baker Web Academy and Baker Early College, making it simple for families to find the information they need and understand everything the schools have to offer. The new website also established a clear and consistent visual brand identity across all three entities (BCS, BWA and BEC).
Digital Marketing & Social Media
Our team manages Baker Charter Schools’ social media and digital marketing campaigns to increase engagement, promote school events, and highlight student and staff achievements. Through targeted campaigns and regular content, we ensure the school’s voice reaches both current and prospective families effectively.
Brand Alignment & Storytelling
We are ensuring that all digital communications - website, social media, and marketing efforts - consistently reflect Baker Charter Schools’ mission, values, and unique educational approach, helping the school stand out in a competitive educational landscape.
Conclusion
By redesigning the website, defining a clear brand identity, and implementing a strategic social media and digital marketing approach, Rushlight is helping Baker Charter Schools better connect with families, showcase its programs, and communicate its value as a leading Oregon public virtual K-12 school. The new digital strategy ensures a more user-friendly, engaging experience that highlights all the opportunities Baker Web Academy and Baker Early College provide.
