Challenge
The Oregon Head Start Association (OHSA) plays a crucial role in supporting early childhood education and advocacy across the state. However, as a statewide organization with a diverse audience—including educators, parents, and policymakers—OHSA needed a modernized brand, an engaging digital presence, and a consistent social media strategy to enhance visibility and engagement.
Solution
Rushlight Agency partnered with OHSA to deliver a comprehensive rebrand, website redevelopment, and ongoing social media management and support to improve communication and advocacy efforts.
Brand Identity & Web
Developed a fresh, professional brand identity that reflects OHSA’s commitment to early childhood education and community impact. Designed and launched a modern, accessible website with clear navigation, structured content, and optimized functionality for parents, educators, and policymakers. Integrated key advocacy resources, enrollment tools, job postings, and event information into a user-friendly format.
Social Media Strategy
Managed and created ongoing, engaging social media content to highlight OHSA’s initiatives, Head Start program benefits, success stories, and key advocacy messages. Designed branded graphics and campaign visuals to reinforce OHSA’s identity across digital platforms. Developed a content strategy calendar that aligns with OHSA’s events, awareness campaigns, and community outreach efforts.
Conclusion
Rushlight Agency’s partnership with OHSA has empowered the organization to better serve its community, advocate for early childhood education, and expand its digital footprint. By combining thoughtful branding, an intuitive website, and regular, managed strategic social media outreach, OHSA continues to connect with families, educators and policy makers across Oregon.
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