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Chris Fischer
Writer
Senior Producer
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Profile
Join date: Jun 2, 2026
About
Chris Fischer is Cinematographer, Senior Producer and Director of Business Development at Rushlight Agency, and the founder of All Around Project, an independent production company. His wildlife documentary Dust, written, directed, and produced on a $50,000 budget with a crew of three during COVID-19 lockdowns in Botswana's Northern Kalahari, was licensed by National Geographic for international distribution through its global network reaching over 400 million households across 170 countries.
Posts (17)
Oct 1, 2026 ∙ 4 min
The Documentary Turn: Why More Brands Are Making Films Instead of Ads
Why are more brands making films instead of ads? Branded documentaries give companies room to tell real, specific stories that build trust, hold attention, and create content that can be reused across campaigns.
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Sep 28, 2026 ∙ 6 min
How to Measure Video ROI: The Business of Creative Assets
Views and engagement can tell you who watched a video, but they don’t tell you whether it made money. Learn how to measure video ROI using cost per acquisition, customer lifetime value and the full lifespan of a creative asset.
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Sep 25, 2026 ∙ 4 min
Why Most Influencer Marketing Can't Prove It Worked
Influencer marketing budgets are growing, but most brands still measure views, likes and reach instead of actual sales. Here’s why proving influencer marketing ROI requires better tracking.
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