Nelson Research Rebrand

For more than four decades, Nelson Research has been a respected and influential provider of public opinion survey research and polling services for school districts, local governments, businesses, political candidates, and industry groups across the Pacific Northwest. Despite their long-standing reputation, the company made the decision to undergo a rebrand in 2020. Rushlight was hired to guide the rebrand and tasked with creating a fresh and modern identity that would appeal to both new and existing clients.

To further elevate the reputation of Nelson Research as a trusted public opinion partner to dozens of local government leaders and school districts across the state, Rushlight was enlisted to create a new visual identity. With a focus on maintaining the company's longstanding reputation while imparting a modern aesthetic, Rushlight collaborated with Nelson Research to develop a visual style that effectively communicated the company's expertise and professionalism.