Oregon pers retirees inc.

For the past 30 years, the Oregon PERS Retirees, Inc. (OPRI) has worked tirelessly to safeguard the retirement benefits of Oregon's public employees. However, their main communication method, a quarterly printed newsletter, proved inadequate for providing up-to-date information to members, especially during crucial legislative sessions. OPRI sought to engage with members more frequently, and increase membership among newer retirees. Rushlight was hired to develop a modern, owned media channel to facilitate more efficient and frequent communication with members. Through this project, Rushlight helped OPRI achieve their goals and better serve their members.

Rushlight created and grew a Facebook page for Oregon PERS Retirees, using targeted Facebook ads to attract PERS members, and be able to share regular updates and content. Within a few months, the page gained thousands of new followers and continues to attract new ones.