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Client Resources
Everything you need to commission a production with confidence — how to build a brief, how to think about budget, what to expect from the process, and how to get the most out of working with a production company. Practical guides built from real experience, designed to make your project better before production ever starts.


Why Authenticity Matters More Than Ever in Higher Education Marketing
For our recent project with Linfield University, we moved beyond the traditional university “anthem” video to create something more authentic, collaborative, and story-driven for prospective students and their families.

Tayleranne Bray
May 192 min read


Working with professional athletes
This blog explores what it’s like working with professional athletes on commercial and digital production sets, from the perspective of an experienced Oregon producer and director. It highlights how athletes differ from traditional actors and why preparation, communication, and mutual respect are essential. The article also touches on common challenges, including tight schedules and managing expectations, offering practical insights for creative teams looking to run smooth, e

Devon Lyon
Apr 106 min read


Creative in the Willamette Valley: Why Oregon Brands Are Looking Beyond Portland for Marketing
For years, Oregon businesses have looked to Portland for top-tier marketing and creative work. But across the Willamette Valley and beyond, agencies in Salem are proving that you don’t have to be in the metro to deliver high-level strategy, production, and results.

Devon Lyon
Apr 73 min read


Don’t Fear the Blank Page: Is Writer’s Block Real?
Writer’s block is real and can affect any writer, no matter their experience. Often caused by stress, self-doubt, or lack of inspiration, it can slow or stop progress. The good news is it is temporary, and simple changes in routine or environment can help get your creativity flowing again.

Devon Lyon
Apr 22 min read


Freshen Up Your Game: Why It’s Time to Reconsider Your Marketing Agency Partnerships
Even the strongest agency partnerships can gain value from a new perspective. This blog highlights how collaborating with a new marketing agency, beginning with a low-risk pilot project, can spark innovative thinking, sharpen strategy, and reignite meaningful brand momentum.

Devon Lyon
Feb 183 min read


How to Make Super Bowl Ads Relevant for Local Business
Local businesses don’t need million-dollar budgets to win on Super Bowl Sunday. Learn how smart local ad placements and targeted messaging can help your brand reach massive audiences, build awareness, and drive real results during the Big Game.

Devon Lyon
Jan 133 min read


Our Night at the Emmys
One weekend in June, Rushlight Creative Director Devon Lyon and I traded in our everyday work gear for something a little fancier and headed to the Northwest Regional Emmy Awards in Seattle. It was such an honor - and a surprise - to be nominated in the Public Service Announcement category: Devon as director and me as producer, for a project that will always hold a special place in our hearts.

Tayleranne Bray
Sep 30, 20252 min read


The Power, Efficiency and Flexibility of Integrated Production
Why do some marketing campaigns run smoothly while others miss the mark? The answer may be integrated production. This blog breaks down how housing creative, production, and post all under one roof leads to faster timelines, budget efficiency, and campaigns that stay true to the original vision—from concept to final cut.

Devon Lyon
Aug 15, 20242 min read


Media Relations 101: Tips for Getting Your Story Published
Getting media coverage takes more than sending a press release—it requires strategy, relevance, and relationships. This blog breaks down how to craft compelling, journalist-friendly press releases and how to pitch stories that actually get picked up in today’s crowded media landscape.

Tayleranne Bray
Jul 23, 20242 min read


The Cart Before the Horse
After two decades in marketing and production, one thing is clear: thoughtful planning makes or breaks a campaign. This blog explores why skipping the strategy phase leads to weak results, wasted budget, and PR headaches—and how taking the time upfront ensures your creative hits the mark.

Devon Lyon
Jun 4, 20243 min read


Leaving Your Fingerprints: A Brand Story
Your brand is more than a logo—it's your business’s unique fingerprint. This article outlines key steps to building a strong brand identity, from knowing your “why” to crafting your story, connecting with your audience, and staying relevant in a changing market.

Jessica Chambers
May 14, 20243 min read


Marketing Lessons Learned at 2am
Could Aladdin be the ultimate sales pitch? This blog dives into the art of storytelling in marketing, using Seth Godin’s principles and Disney fan theories to show how a compelling narrative builds trust, sparks emotion, and drives customer action.

Jessica Chambers
Oct 3, 20233 min read


Color Theory in Advertising and Film
What the heck is color theory and why should you care? A thoughtful approach to color is an important element in the world of film, digital media, and traditional television commercials. A specific color palate has the power to evoke emotions and convey messages without using words. That's where color theory comes into play: it's the science of how colors interact with each other and how they affect human emotions and behavior. In its simplest form, filmmakers and advertisers

Devon Lyon
Apr 22, 20232 min read


Do it Yourself Video Production: Tips & Pointers
Thinking of producing a video? Not sure where to start? Well, first off: not every video project needs to hire a production company or involve a marketing and creative firm. It might seem strange for a blog post coming from an agency to start off with that statement, but it’s true! With a little prep and some basic gear, most businesses can produce usable video for social media, or in-house communication. Gear: To get started, you'll need a camera, microphone, and tripod. You

Devon Lyon
Apr 20, 20232 min read


What Rushlight is Watching
In an era where binge-watching has become the norm, episodic television has truly transformed from second-tier entertainment, to an elevated art form. Lucky for us, the small screen is now churning out some of the most captivating and rewarding storytelling. But even before streaming services and connected TV, back in the days of limited choices and four channels, there were gems to be found. The Rushlight team decided to take a stroll down memory lane with each team member c

Devon Lyon
Apr 20, 20233 min read


Why I’m *Mostly* Not Afraid of our AI Overlords
Alright, hold onto your keyboards friends, because I’m about to dip my toe into the wild world of artificial intelligence (AI) in the creative industry. That's right, you heard it here first (and by first, I mean not first) – ephemeral cloud-based robots are coming for all our jobs! Just kidding, they're not (fingers crossed). In fact, as the quality, reach and power of AI continues to grow, professionals in fields like graphic design, art direction, conceptualization and cop

Devon Lyon
Mar 12, 20232 min read


Building the Right Team to Get the Job Done
Successful campaigns start with the right team. Learn how to identify key community stakeholders, build a reliable coalition, and maintain momentum through consistent communication—all essential for driving a bond measure or public project to success.

Tayleranne Bray
Feb 22, 20232 min read

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